Sephora has partnered with Lyft to bring shoppers into the stores, away from online purchasing to compete with Amazon's Prime ...

The second-line sounds of The Brasshearts greeted ticket holders to the 18th annual Louisiana Seafood Cook-off last weekend, ...

Abercrombie & Fitch's Hollister delivered record results, but Abercrombie brand demand sharply deteriorated. Learn more about ...

Archetype Australia has announced the promotion of Simon Lesch to the newly created role of Head of AI & Transformation, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

Airlines are launching extreme travel challenges to drive loyalty and buzz — but these stunts raise concerns around sustainability.

Radio host and music marketing executive, Nnamdi Melissa aka Kween Melissa, has joined Spice FM as part of a new phase in her evolving media and entertainment career. Melissa, formerly a presenter at ...

The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

Ryan Reynolds is trying to focus on our conversation. But all he can think about is the script pulled up on his laptop. The ...

Kids watching YouTube videos are being hammered with messages promoting junk food like candy, sugary drinks, fast food and ...