Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

The global market for solid oxide fuel cells (SOFC) is expected to grow from $3.2 billion in 2025 and is projected to reach $9.6 billion by the end of 2030, at a compound annual growth rate (CAGR) of ...

The Chief Marketing Officer role is transforming. Artificial intelligence is now powering significant portions of daily ...

So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Manish Tolani of Hilton shares how the brand is using experience-led storytelling and marketing to stay relevant in a ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Discover if the AI-driven bull market will last through 2026, plus insights on selective investing and the expected AI ...

By Medium (Mobile and desktop): Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The ...

FP West: Energy Insider: Go behind the oilpatch's closed doors in our new subscriber-exclusive newsletter.

Life science marketing is changing, and with it our need for personalised engagement strategies. While omnichannel marketing ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...