B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

SlashExperts Emerges from Stealth to Help B2B Companies Accelerate RevenueSan Francisco, CA, April 15, 2025 (GLOBE NEWSWIRE) -- SlashExperts, a pioneering platform built for B2B marketing and sales ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional ...