To stay on track, leaders need to help their teams prioritize high-impact projects, streamline workflows and embrace ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics: Compared to traditional marketing, social media marketing has several ...

Alexander Morad made it clear – AI isn’t just a tool; it’s a co-pilot for marketing success. But just like a pilot needs an accurate flight plan, marketers need a structured approach to AI ...

Pomeroy’s formula ranks teams by a variety of different metrics including offensive efficiency, defensive efficiency, tempo and luck. But his top-line number assigned to each team, calculated ...

Sen. Chuck Schumer, ahead of a crucial House vote coming this week, ripped Sunday a Republican plan to raise overdraft fees at banks. The plan is part of Republicans’ wide-ranging assault on the ...

The workforce required to deliver the cervical cancer elimination plan is diverse, spanning a wide range of skills and roles across the healthcare system. There are recognised shortages in specialist ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...