Why former telethon participants are protesting the return of the Muscular Dystrophy Association’s most famous fundraising effort. Jerry Lewis makes his opening remarks at the 25th Anniversary of the ...
Television has few traditions as strongly ingrained as the annual Jerry Lewis MDA Labor Day Telethon. Adults who used to watch as kids now introduce their own children to the 21 1/2-hour, star-studded ...
Some fund raisers use the long-running Jerry Lewis MDA Telethon—which just completed its 45th Labor Day broadcast—as a barometer of the fund-raising environment they face as the crucial fund-raising ...
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