Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Just be aware that this BB-8 model is much smaller than the one Lego released back in 2017. The new BB-8 ( model No. 75452) ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

One LEGO builder shares a look at their completed replica of their parents' house, capturing the real-life structure in block ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

LEGO kicked off the year with a major slate of new kits on January 1, 2026, one of the brand’s busiest release days of the ...

The first-ever sets to be a part of the LEGO SMART play collection will be three new Star Wars All-in-One sets. This means ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Peeved Lego fans keep posting PSAs about the correct way to build the Game Boy cartridges to young fans who have never ...