The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

LEGO debuts Smart Play bricks at CES 2026, blending classic building with Bluetooth-powered lights, sounds, and interactive ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

Lego Smart Play is an interactive platform designed to breathe life into traditional Lego sets. At its core are three components: the Smart Brick, Smart Tags, and Smart Minifigures. Each of these ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...