Nike has signed a "long-term" partnership with Kim Kardashian's underwear label SKIMS ... Along with the SKIMS partnership, Nike debuted a new ad campaign during the Super Bowl football game ...

Now, it includes tapping into the power of Kim Kardashian. “Nike and Skims share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power ...

Nike's new brand collaboration with Kim Kardashian and her shapewear brand Skims opens the footwear giant to the female activewear sector it has struggled to break into, amid domination from ...

and its first Super Bowl ad in 27 years – drew praise from John Nagle, chief investment officer of Kavar Capital Partners LLC, which holds Nike shares. Getting in step with Kim Kardashian The ...

After this, other sneaker companies may have a tough time keeping up with this particular Kardashian. Nike didn’t just sign Kim Kardashian for the hype—this was a calculated business move ...

(Reuters) - Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned ... in Nike's first Super Bowl ad in nearly three decades, featuring ...