KFC president details comeback strategy, new promos to win over customers. Plus, how chef Matty Matheson got involved for the new promo. By Kelly McCarthy. July 14, 2025, 10:24 AM. 4:02.

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

For a limited time only, KFC has a “Free Bucket On Us” promotion. That means you can get a free bucket of fried chicken or an ...

Fried pickles have entered the chat. KFC has launched a “comeback era” campaign featuring a three-part strategy to regain ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win ...

The restaurant said its plan "Kentucky Fried Comeback" will put KFC "back on top" as America’s No. 1 chicken chain.

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

KFC's "comeback" plan includes offering a free bucket of chicken with any $15 online order, a new menu item and a redesign of the brand's iconic Colonel Sanders. "We're well aware of the latest fried ...