In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Brands are gearing up for America's 250th birthday celebration. But invoking an all-inclusive patriotism that doesn't ...

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

Add Yahoo as a preferred source to see more of our stories on Google. While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped ...

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between ...

Commercials have a way of staying with you for a long time, and once you get a look at these old ads, you will wonder how it ...

The former New England Patriot and Tampa Bay Buccaneer has softened his stance on junk food after once referring to Coca-Cola ...

Coachella in recent years has transformed from a grungy desert fest to a "consumer wonderland." Here's why major global ...

The edit suite might be dark, but, especially in the case of Antonio Gómez-Pan, it’s rarely dull. Moving between commercials, music videos and narrative work, cutting for brands such as Nike and ...

Motivated to create a lasting legacy, Billy Payne has lived a career highlighted by bringing the Olympics to Atlanta in 1996 ...