The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.

Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

Hermès, reported above estimate sales and revenue showing there is still a demand for exclusivity in an otherwise sluggish ...

I maintain a 'Hold' rating on Hermes due to the high valuation and the unpredictable nature of multiple expansion and ...

Hermès continues to assert its leadership position in the luxury industry with impressive 2024 annual results. In an ...

Ultimately, when all the Wirkins have been discarded and another bag—faux or authentic—goes viral, the Birkin will endure. “Trends like the Wirkin come and go, but real luxury stands the test of time, ...

The Spring 2025 fashion season is shaping up to be one of complete sartorial renewal. The looks ahead embody power, practicality and an all-bets-are-off attitude, including a focus on an undeniably ...

With luxury brands expanding into furniture, homeware, and even runway seating, the fashion-ification of interiors is ...

These 17 Amazon fashion finds transitional from winter to spring and look way more luxe than their actual price tag — details!

Filipino celebrity Ivana Alawi went viral for buying an Hermès Kelly worth approximately P16 million. Why are these bags so ...

The latest viral craze involves a dupe to the iconic Hérmes Birkin, and everyone is clamoring to buy one. Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and ...