Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move comes ... The HBO Max rebrand saga highlights how quickly brand equity can be ...

Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move comes only two years ... Brand familiarity: A memory shortcut The HBO Max rebrand saga ...

Here are the highlights: Pee-wee As Himself (HBO Original ... the company announced recently that the name will change back to HBO Max this summer. Have Questions? Ask The TV Answer Man!

As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in familiar names that stand for quality. Do audiences care?

The service that delivers HBO to the streaming masses is set to bring back the HBO Max moniker at some point this summer, but ...

Song tells IndieWire how the "amazing, beautiful" festival and awards run of "Past Lives" led her to want a "different ...

For HBO Max subscribers, summer 2025 includes quite a few exciting releases on the platform. Prestige drama fans can look ...

Here are five movies on HBO Max to enjoy on Memorial Day weekend. Three movies are about summer, and two depict war.

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

HBO Max coming this summer. Same app, new-ish name." Users in the comments were then seen asking for a new season of the now-completed show, as well as a sequel focused on Snow himself.