Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation. “I feel like it's true to a certain degree,” she says.

We figured that something had caused a disconnect between us and Generation Alpha. I had still been keeping up with the Gen-Z slang words like GOAT, stan, lit, and even it’s giving; I would half ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable ... of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation. “I feel like it's true ...

As to why so many young men have suddenly developed a deep interest in fragrance, Uddenberg posits that it goes hand in hand ...