If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally ...

David Butler II-Imagn Images Ahead of the NCAA Tournament, sports drink powerhouse ... to the new commercials, Gatorade is releasing a limited-edition squeeze bottle in collaboration with Watkins ...

Basketball analyst Chiney Ogwumike was hyped up about the potential Elite Eight thriller between Paige Bueckers’ UConn and ...

Graduate student 141-pounder Chris Cannon crumpled to the mat. On that Friday night in January, it was Cannon’s left shoulder ...

In a move that underscores its commitment to the next generation of basketball stars, Gatorade has unveiled JuJu Watkins and ...

This quote inspired her collaboration with Gatorade on a limited-edition squeeze bottle. The custom-designed bottle celebrates Watkins' roots in Watts, California, featuring her signature and a ...

More marketers are leaning into the rising popularity of women’s sports. This collection of the best recent sports marketing ...