In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Add Yahoo as a preferred source to see more of our stories on Google. While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped ...

While Pepsi spent years calling itself the "choice of a new generation," Coca-Cola was busy creating commercials that helped define those generations. From emotional Super Bowl moments to futuristic ...

On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between ...

Commercials have a way of staying with you for a long time, and once you get a look at these old ads, you will wonder how it ...

Brands are gearing up for America's 250th birthday celebration. But invoking an all-inclusive patriotism that doesn't ...

Using a variety of sources, Stacker created a chronological list of how the long, loud, and rebellious history of rock 'n' ...

Star Wars producer Kathleen Kennedy was one of the few skeptics at the Runway AI Summit, where AI was compared to fire and ...

There is always dynamism in travel, but also the world around us is rapidly changing, accelerated by shifts in technology, ...

Nat Ives covers marketing as editor of CMO Today at The WSJ Leadership Institute and author of the daily CMO Today newsletter ...