Whispers of a ’90s brow resurgence stoked panic. Fear not! What’s actually in is whatever shape, color, and style suits you best. Ahead, the new rules for your best brows ever.

These days, I'm super particular about what I do to my eyebrows and who I let touch them. Still, I try to keep an open mind ...

Best eyebrow pencils 2025. How to find the best eyebrow pencil for you, with expert tips on how to apply eyebrow pencil and finding the right eyebrow pencil shade for you. Shop the best eyebrow ...

If you want to make like Ella and treat yourself to a semi-permanent make-up transformation, a lip blush will set you back ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

"Eyebrows are a main factor in our expression management and can drastically impact your face shape," says brow specialist ... and you should start to see the shade you actually want after roughly ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

Stefania Blanchett’s business, Bella Linea, started in 2023 as a personal journey. She wanted to get back to her roots of creativity.

Jenna Ortega pulled off one of the most daring beauty trends: bleached eyebrows. The "Wednesday" star showed up at CinemaCon in Las Vegas looking almost unrecognizable, swapping her signature dark ...

“more naturally mimics the shape of the brow.” Tracy tried the lightest shade, Blonde, and felt they “looked fuller and darker with just a few swipes,” though she notes the color felt too ...

“Then comes brow mapping, where I shape and outline your brows to ensure ... the color will soften into a gorgeous, natural-looking shade," says Thomas. As with almost any beauty treatment ...