They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

It’s well documented that there are a few things TikTok (more specifically, Gen Z) just can’t get behind, from side parts to concealer lips. But surprisingly, there’s one millennial look that they ...

Like classroom pens and pencils, some people simply prefer one over the other (I’m a Muji 0.5 Gel Pen loyalist) and find brow ...

Some days, the idea of a full face of makeup just doesn't fit the mood of the day. This is where lazy girl makeup hacks come ...

Jenna Ortega is making a case for bleached eyebrows. Take a closer look at her transformation and find out how to recreate ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

“Permanently dyeing the brows is a commitment that’s hard to get out of,” says celebrity makeup artist Renée Loiz. The ...

This waterproof eyebrow gel, which boasts a dual-precision brush, is proving to be a very popular Amazon beauty buy amongst ...

This year's makeup trends focus on natural beauty, bold eyes, and glossy lips, while outdated styles like heavy contouring ...

Brow freezing mimics the effects the brow lamination, brushed-up, fluffy brows that stay in place all day. Whether it’s a ...