The differentiation was against the backdrop of a FSSAI directive disallowing companies from using the “ORS” (Oral ...

Standardised by the World Health Organization, ORS is not a consumer beverage category but a medically prescribed formulation ...

The company is launching k2o, an electrolyte and collagen powder positioned to capitalize on growing demand for ...

FlavCity is reshaping approaches to healthy eating with protein smoothies, lattes and functional drinks, offering appealing ...

Michelle Obama and Steph Curry teamed up for a sports drink. So how does it taste, and why is it a little weird?

A writer reviews Kylie Jenner's new k2o by Sprinter electrolyte powder flavors — Peach, Strawberry Lychee, and Watermelon ...

The energy drink category is rapidly evolving, shifting from adrenaline-fueled, male-oriented products to healthier, natural, ...

Discover 14 popular brands owned by Pepsi, from snacks to drinks. Learn how far the company's reach extends across the food ...

Aryna Sabalenka shares her pregame routine before every match, the good luck charms she can't play without, and how she ...

Kylie Jenner flaunts a white string bikini poolside on Instagram, calling herself "hydrated & glowing" while teasing her new ...

Consumers are turning their daily beverages into a kind of DIY wellness routine, and companies are racing to keep up.

The Unilever-owned hydration brand is launching a briny new variety, while PBR teams with Smithfield on a brat-infused ...