Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services. Digital marketing involves marketing to ...

In today’s world, having a great product or service is only half the battle. The real challenge? Getting people to know about it. That’s where digital marketing steps in. It helps small businesses ...

Opinions expressed are those of the author. Digital marketing is poised to evolve in unprecedented ways this year. Due to rapid technological advancements and ever-shifting consumer behaviors ...

Digital marketing is one of the most rapidly changing business sphere around. Discover some of the biggest changes the industry has seen in the last 10 years.

Beyond taking advantage of popular trends and capitalizing on them, building a successful digital marketing strategy needs more than clickbait tactics or aimless email campaigns that mostly end up in ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Co-founded by Travis Herndon and James Kelly, HK Digital takes a Direct-to-Expert approach to cut out bureaucracy and ...

In an age where nearly everything is going digital—from shopping to education to business—a career in digital marketing has emerged as one of the most promising and future-proof options. With rapid ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...