Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

ICICI Lombard’s Sheena Kapoor talks about the evolving marketing landscape, key BFSI trends, campaign strategies, the role of ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, subculture-driven storytelling, and more.

In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

The BoT report reveals that the volume of digital savings transactions declined slightly by 1.72 percent, dropping from 47.28 ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Advertisers are seeking flexible terms with media companies as uncertainty grows from President Donald Trump’s looming ...

While FirstCom Academy has been reinstated as a registered training provider, SSG said it is not allowed to offer the two ...

Artificial Intelligence (AI) is evolving at an incredible pace, with the latest development being the move from text-based ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...