In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...
Apparently lesser known – based on the number of newspaper articles at the Chattanooga Public Library – is that Coke’s ...
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