Baby Elephant Trying to Hug His Caretaker Is Absolutely Too Cute to Resist originally appeared on PetHelpful. Imagine being ...

In Western culture, we’ve come to think of kawaii as a synonym for cute. In Japan, where the kawaii aesthetic has been its own pop culture phenomenon for decades, the word is a bit more complex.

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, ...