The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow physical builds to react with lights and sounds based on movement. The ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Joss Ivanwood, a Lego creator with over 175k followers on Instagram, utilized a pre-designed construction kit from the ...

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...

In a groundbreaking development for both Star Wars enthusiasts and LEGO fans, the new LEGO SMART Play platform promises to revolutionize the way we engage with brick-built creations. This innovative ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, ...