In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Brands are gearing up for America's 250th birthday celebration. But invoking an all-inclusive patriotism that doesn't ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

Using a variety of sources, Stacker created a chronological list of how the long, loud, and rebellious history of rock 'n' ...

The week’s notable creative and brand marketing news. This week’s Brand Brief is stuffed with quirky humor, animé and ...

Why didn’t Orbán’s government, once a critic of what it called a “bad privatization,” save jobs? Ad Policy Hungarian Prime ...

The Morris Marina could never match the sales domination of the Ford Cortina in the 1970s. How do these family favourites ...

Gwyneth Philips stopped 42 shots and Brianne Jenner scored the winning goal midway through the third period to give the ...

A former television spokesperson says her cocaine addiction began in Syracuse, a decade before her most famous job helped save her life. Wendy Kaufman, a 1980 graduate of Syracuse University, is best ...