In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

WHEN it comes to selling products, no one can brand it like Beckham. He inked a deal with Adidas as a 21-year-old Manchester ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola partners with thirteen major restaurant chains to boost beverage sales as diners pull back on spending today.

Commercials have a way of staying with you for a long time, and once you get a look at these old ads, you will wonder how it ...

Coca-Cola launched its first multi-chain ad campaign Thursday, featuring 13 restaurant partners, including popular names like ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...