In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...

Fuller, go easy on this Pepsi competitor! Learn what this Oscar-winning actor ordered from Mickey D's the morning after Hollywood's biggest night.

Coca-Cola partners with thirteen major restaurant chains to boost beverage sales as diners pull back on spending today.

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

Experts warn of a sophisticated new recruitment phishing campaign using AI to impersonate Fortune 500 companies.

With 38 stops across 34 communities Canada Celebrates will travel from coast-to-coast-to-coast Stops are located within a two-hour drive for more ...