The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

Coca-Cola brought back its glossy “Holidays Are Coming” campaign with two new spots that look straight out of a storybook—if the storybook were rendered by a very eager AI algorithm. We’ve got Santa!

Coca-Cola partners with thirteen major restaurant chains to boost beverage sales as diners pull back on spending today.

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...