In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

Coca-Cola is serving up Diet Coke and SmartWater in what has become an unusual place for the company in recent years: a big Hollywood film. The beverage giant’s many products often appear in movies ...

Using a variety of sources, Stacker created a chronological list of how the long, loud, and rebellious history of rock 'n' ...

The week’s notable creative and brand marketing news. This week’s Brand Brief is stuffed with quirky humor, animé and ...

Leaning heavily on innovation, NFL opportunity and a high-octane new co-owner, the UFL believes it can overcome a 40-year ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola is debuting its new U.S. campaign, “And a Coke,” built on a the cultural norm that nothing completes a meal like a ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

The Coca-Cola Company has set out more plans to invest in its production of Fairlife milk in the US. A $650m project will see Coca-Cola add more production lines at its Fairlife manufacturing facility ...