In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between ...

Discover how the Coca-Cola logo has stood the test of time.

Brands are gearing up for America's 250th birthday celebration. But invoking an all-inclusive patriotism that doesn't ...

While many are waiting for the day their numbers come up on the Powerball, there might be a much quicker way to make some ...

Commercials have a way of staying with you for a long time, and once you get a look at these old ads, you will wonder how it ...

The most valuable resource in the world isn't data. It isn't distribution. It's attention. And in the age of AI, the human ...

Amid the excitement of the PWHL’s sellout at Madison Square Garden on Saturday came a reminder: More franchises are coming ...

We now have plenty of evidence that AI can be an incredibly useful tool. But proof is also piling up that it erodes our ...

Cities, towns and industrial complexes aim to quickly pump tens of millions of gallons per day in a bid to avert disaster.