Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Fuller, go easy on this Pepsi competitor! Learn what this Oscar-winning actor ordered from Mickey D's the morning after Hollywood's biggest night.

Coca-Cola partners with thirteen major restaurant chains to boost beverage sales as diners pull back on spending today.

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

The Coca-Cola brand has named Panday its new ambassador and given her a larger role in shaping Limca’s digital voice under ...