In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and ...

Coca-Cola unveils new Sprite Loco Lime with Wingstop collaboration, while expanding restaurant partnerships in a fresh ...

The Coca-Cola brand has named Panday its new ambassador and given her a larger role in shaping Limca’s digital voice under ...

Experts warn of a sophisticated new recruitment phishing campaign using AI to impersonate Fortune 500 companies.

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...