Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.

Indian River State College getting a new brand, customer experience. Voice your thoughts on college's new image.

Most importantly, a marketing plan must be aligned with the company's business plan. "Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, ...

In other words, it refers to the business marketing plan that effectively emphasizes and demonstrates what your brand is and the expertise you want to deliver to your target audience and industry.

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting products. Drawing from economics, psychology, sociology, and finance, ...

Adam Uzialko,Senior Editor Business News Daily earns compensation from some listed companies. Editorial Guidelines. Devising an effective text message marketing campaign means making use of the ...

Your business needs to find a way to gain a hearing ... many others create content in the same space. A good content marketing plan guides your content creation and distribution, keeping you ...

executive vice president of strategic initiatives and chief marketing officer. "We are bringing a business approach to a college persona," Hageloh said. The new branding begins Wednesday ...