Recession hair is a trending technique that uses strategic color placement to help you go longer between salon appointments — ...

If you’ve watched even a handful of anime shows, you’ve probably noticed one thing right away—anime characters have some seriously wild hair colors. From electric blue to bubblegum pink, snow white to ...

It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But ...

Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From 2010 indie sleaze-coded side bangs to bright red strands, today's "angsty" hair movement is shaking up the beauty scene.

Everyone is going “recession blonde,” but what is it and why is everyone talking about it? Experts break down how a fraught ...

Bronde hair is the goldilocks color between blonde and brunette. From caramel blends to honey-glazed highlights, find all the ...

You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

From the classic balayage to bolder shades like electric blue, there's a perfect option for every skin type. Dare to ...