News

GOAT Marketing: How Jordan Brand Won NCAA Men's Basketball Championship
Last night was a classic college basketball game that was the perfect finale for the NCAA men's basketball season. The ...
Brand Power is Huge in College Basketball and Ross Hodge Has Felt the Impact of WVU's
According to new West Virginia head coach Ross Hodge, the Flying WV logo, and the history that the basketball program has ...
'It's one of the biggest brands': Darian DeVries and Jim Rome talk Indiana basketball
"Right now it's about putting a staff and a roster together," DeVries said. "Certainly it's been well received. Everybody is ...
Jordan Brand Announces the Return of The 'Aqua' 8s: Release Date and Everything You Need to Know
The classic Jordan Retro 8s are an underrated model in my humble opinion. The style, colorways, and rich history behind the ...
Brand wars unleashed! From Apple vs Android to McDonalds vs Burger King – these are the best ads sparked by brand beef
Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...
Nancy Dubuc Resurfaces: Former Vice Media And A+E Networks Chief Joins Women’s Sports Brand Togethxr As Executive Chair
Nancy Dubuc, the former CEO at A+E Networks and Vice Media who exited Vice in 2023, has resurfaced in a new venture stacked ...
Women’s college basketball 2025-26 too-early power ranking: UConn looks like favorite again
Even without Paige Bueckers, UConn is a worthy candidate for the best team in the country thanks to its rising superstar ...
NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead
STAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.
Nike’s $100 Jordan Basketball Shoes Are on Sale Now for Only $50, and Buyers Say 'Order Yourself a Pair'
"I finally found a pair of Jordans that not only fit me comfortably but also I really like how they look overall, too." ...
British car brand to merge with luxury EV maker to dramatically widen model range beyond sports cars
MCLAREN is set to break 62 years of tradition by merging with a luxury EV brand, aiming to expand its model range beyond ...
An All-New Acura CL Could Bring Some Much Needed Excitement To the Brand
As numerous brands struggle to stay relevant after purging their lineups of every exciting offering in favor of crossovers, Acura could look back at past strategies to revitalize their image before it ...