Psychology: Since psychology uses the scientific method to methodically examine the observable behaviors and responses of both humans and animals, it is essentially recognized as the study of behavior ...

The festive season has a reputation for undoing good habits such as eating well and exercising. Normal routines disappear, ...

Are we reading our dog’s moods right? Does TV really comfort them when we’re away? These pet stories were catnip to us this ...

Neuro-Behavioral Clinical Research (NBR) represents a thoughtful approach to understanding the complexities of the human mind. Founded in 2005 by Dr. Shishuka Malhotra, NBR was created to foster a ...

From navigation to social behavior to personality, scientists are rewriting what it means to be a clever snake. Here’s what ...

Everyday life is full of small behaviors we treat as moral choices, scientific truths, or acts of civic virtue—often without ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Researchers explored the nuanced dynamics of how people balance their desire to speak out vs their fear of punishment in a ...

Modern research echoes Adler’s theses. In simple terms, siblings differentiate themselves to reduce direct competition. If ...

Witnesses reported seeing a shark breach just offshore at Lovers Point that morning, where Fox was leading a group of about a ...

Humans are social creatures. Behavior spreads through social networks, and being observed encourages consistency—as does ...

In 2025, Popular Science continued our mission to demystify our weird world for millions of readers. We debunked myths about ...