Few realms of American life have changed as dramatically as collegiate sports since the global pandemic known as COVID. From ...

Explore potential trades for the Suns as they evaluate offers for Kevin Durant. What does the future hold for Phoenix?

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

But that’s the way of the college basketball world now. Creating a favorable marketplace for a star athlete is as much a part of the recruiting pitch as anything actually related to basketball.

A cult of personality has developed around modern soccer coaches, powered by the aura of icons like Marcelo Bielsa, Jose Mourinho and Pep Guardiola who have elevated a once-humble job description into ...

Uncover the trade proposal impacting the Suns as they look to balance their team around star player Devin Booker.

For Duke, helping a player like Flagg make the most of his commercial opportunities has become part of the recruiting pitch, just as it was for the Boozer twins, arriving next season. “It’s really ...

A new wave of haptic devices is transforming how blind and low-vision fans experience live sports—letting them track the game ...

Matt Hall was sitting on the bench during a Northern Bedford County Junior High baseball game when he made an interesting ...

Svyato is an NBA writer at Athlon Sports, covering the Golden State Warriors, New York Knicks, Sacramento Kings, Denver ...