While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

During a Times Square art project earlier this year, viewers trained their iPads on various billboards and were rewarded with virtual reworkings of the ads. Ed is a many-year veteran of the writing ...

Dozens of metro students gathered at the Lauridsen Skate Park in downtown Des Moines Wednesday morning to unveil their works of art. The students collaborated on what they say is the city's first ...

The explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space. Along with location-based marketing, augmented reality ...

NEW YORK, April 3, 2024 /PRNewswire/ -- Redken, the #1 Prestige Hair Brand and #1 Pro Hair Brand in the U.S.*, continues its 60-year legacy at the forefront of innovation in the beauty industry with ...