In dominating consumer devices, Apple sold users on the promise of privacy. To compete in AI, it may have to pivot.

Apple is doubling down on the adorable mini-Finder character it created for the MacBook Neo campaign. Watch the ads here.

Apple last month discontinued its final product available in (PRODUCT)RED, as the iPhone 14 Silicone Case in that color is ...

A scrawny hippie and a nerdy engineer who became prank-playing friends vowed to change the world when they founded a Silicon ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and ...

Countercultural mythmaking and global corporate dominance have helped the tech corporation sail through criticism.

As Apple turns 50, a look at five defining iOS milestones, from Siri to Apple Intelligence, that transformed the iPhone into today’s smart, intuitive and AI-powered device.

Apple Inc. AAPL had a busy week, making headlines with a series of significant developments. Here’s a quick roundup of the key stories that emerged over the week. Apple Drops Six-Figure Bonuses To ...

Amazon's Spring Sale may be over, but you can still find some great deals on home, tech, and more live now. Buy them before ...

Apple Maps has never been considered the crème de la crème of navigation apps (that honor obviously goes to Google Maps) and now, if reports are correct, its user experience is about to get ads, ...

Ads have been reportedly destined for Apple Maps for quite some time now. Now it appears that Apple Maps may be on the cusp of introducing advertising from businesses at last. Mark Gurman at Bloomberg ...

Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the ...