FIFA sent a IP claim to Guinness over the beer marker's "The World's Cup" tagline. FIFA has a long history of winning such ...

Guinness is rolling out an old tagline, “The World’s Cup,” ahead of the FIFA World Cup event. In the past, FIFA has been ...

Olympic champion skier Lindsey Vonn began her commencement address to University of Southern California graduates by ...

PARK CITY, Utah (AP) — The U.S. ski team is bringing back Phil McNichol as head coach to try to revitalize the men’s Alpine ...

Lindenmeyr follows in the footsteps of his mom Wendy Fisher who was on the US Ski Team for seven years and competed at the ...

If you ever wanted to know how double backflipping into Corbet’s Couloir feels, this would be a good place to start.

The Austrian Alps town is one of Europe's most compelling destinations for sports lovers and adventure seekers.

The North Face is giving U.S. Ski & Snowboard athletes a new look. The North Face will provide competition outerwear as well ...

Bodybuilder Chris Bumstead creates apparel for Gymshark, The North Face will outfit U.S. Ski & Snowboard teams and Rhone gets ...

Following a meeting in Portorož, Slovenia, on Thursday, ski racing’s governing body, FIS, offered an early look at the alpine ...

The 2026-27 Alpine skiing World Cup provisional schedule is out with returns to Killington, Vermont, on Thanksgiving weekend ...

The WMRA Mountain Running World Cup turns its attention to Europe, with the competition's next chapter set to unfold on the island of La Palma in the Canary Islands ...