A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

After several weeks and thousands of votes, TV drug ads from Apellis Pharmaceuticals and AstraZeneca found themselves in the ...

The Advertising Standards Authority said a search in January found 1,800 unique paid-for weight-loss ads which were ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions ...

Thousands of Chinese Australians get their news on WeChat or RedNote, but there’s evidence disinformation is circulating ...

Voice Search Vs. Text Search. Voice searches differ from text searches in several ways: • Longer, more conversational queries ...

Marriott launches "Travel Shapes Us" campaign focusing on emotional connections and personal passions during travel experiences.

These include potential cuts to National Institutes of Health and National Science Foundation funding, along with a tax on ...

As a tribute, here — in no particular order — are some of the most memorable TV jingles that have endured over the years: ...