A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

After several weeks and thousands of votes, TV drug ads from Apellis Pharmaceuticals and AstraZeneca found themselves in the ...

Seaweed: it's claimed by some to be the most mineralizing vegetable on Earth. Indeed, seaweed has been eaten for centuries by ...

We've all heard of dating apps but did you know there are friendship apps out there too? These apps work similarly to dating ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Thousands of Chinese Australians get their news on WeChat or RedNote, but there’s evidence disinformation is circulating ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Former President Barack Obama on Monday praised Harvard University for its decision to defy the demands made by the Trump administration for the institution to maintain federal funding, calling the ...

(The Conversation is an independent and nonprofit source of news, analysis and ...

If you’re like the typical U.S. consumer, this means that you are hiring a lot of different professionals in your life — a mechanic, a plumber, an electrician, a doctor, ...

The fact is that keeping steel production in the UK requires a forever subsidy. Globally, capacity is perhaps 30 per cent higher than demand. The cost of energy is a big factor in steelmaking; ...