In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and ...

Coca-Cola partners with thirteen major restaurant chains to boost beverage sales as diners pull back on spending today.

Coca-Cola unveils new Sprite Loco Lime with Wingstop collaboration, while expanding restaurant partnerships in a fresh ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between ...