By Harshita Mary Varghese -Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's revenue to $3.5 trillion by 2029, according to PwC.

Five AI experts, spanning Adobe to Nvidia and Moonvalley, tell TheWrap how AI can be a "paintbrush in the toolkit of artistry ...

AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC ...

– AI has been used in other films and shows for things like storyboarding, shot planning and de-aging, but Sarandos said this ...

Explore the rising concerns of artificial intelligence in the entertainment sector. Is AI a tool for creativity or a threat ...

Lori McCreary, CEO and co-founder of Morgan Freeman’s production company Revelations Entertainment, shed light on her ...

While the technology is hotly contested, leaders in the entertainment industry show their support for AI — including ...

F ox Corporation CTO Melody Hildebrandt, Paramount Global EVP, CTO and head of operations Phil Wiser and USC's Entertainment ...

Experts say that as generative AI becomes more sophisticated, it’s becoming harder and harder for the average listener to ...

AI-generated bands like The Velvet Sundown are gaining massive popularity and revenue, raising concerns across the music ...

AI isn’t hovering at the edges of acting anymore. It has reshaped faces, smoothed dialogue and fast-tracked everything from ...

The technology is already transforming the industry — and could forever change the entertainment we consume. But the battle to contain it has just begun.