Chevrolet had a sizable share of the muscle car market in the 1960s, with the Camaro, Chevelle, and others hogging the attention on dealers' lots.

The 1960s is considered the golden era of American muscle cars. It saw the introduction of models like the pioneering Pontiac GTO in 1964, the 1967 Chevrolet Camaro, and the 1968 Dodge Charger.