For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade your Prime Video plan, any movies or TV shows that you purchase or rent on Prime Video will be ad-free. Amazon added commercials to Prime Video for the same reason most of the other big streamers did: It wants more revenue.

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.

The winner of the largest prize in TV history—$5 million—is expected to be revealed in a Feb. 13 episode of “Beast Games.”

Amazon's Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, seeking to meet internal corporate profit targets, The Information reported on Friday.

Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's evolving retail media strategy.

One Las Vegas resort is going into “Beast Mode” for its latest promotion. Resorts World Las Vegas has announced that it is collaborating with internet

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You can now watch a broad selection of PBS programming on Amazon Prime for free even if you don’t have a subscription. Though much of PBS ’ programming is already available to stream through through its own apps, now you can access it through Amazon Prime Video.

Prime Video to focus on live sports to reach profitability by 2025. This strategic move aligns with CEO Andy Jassy's vision.

Amazon and Lionsgate have struck a streaming deal to have as many as 20 Lionsgate theatrical releases stream on Prime Video each year.

The Kremlin is trying to cripple YouTube in Russia, internet experts say, pushing some people to state-controlled domestic alternatives. But many Russians have found workarounds.

Amazon has raised the price of its Music Unlimited service in the US, Canada, and the UK, as reported by The Hollywood Reporter. In an update on its website, Amazon says it’s raising the price for Prime members from $9.99 to $10.99 per month (or $99 to $109 / year), while the plan for non-Prime members is going from $10.99 to $11.99 per month.