Receiver A.J. Brown of the Philadelphia Eagles was spotting reading a self-help book on the sideline Sunday during his team’s NFL playoff victory over Green Bay. The internet was amused, and the book,
The Philadelphia Eagles wide receiver was spotted reading Jim Murphy’s “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life” on the sidelines during Sunday’s playoff game against the Green Bay Packers. The book soon took the top spot on the Amazon trending list.
After the game on Sunday, which the Eagles won over the Green Bay Packers, 22-10, Brown expounded on his reading matter, the self-help book “Inner Excellence,” by Jim Murphy. He summed up the book’s message as: “Have a clear mind, and remember that nothing else matters, negative or positive.”
The one-book A.J. Brown book club has boosted Inner Excellence to the top of the Amazon bestseller list. The ebook is $9.99. And so this is as good a time as any for me to point out that each of my three novels — Father of Mine, Son of Mine, On Our Way Home — can be had in ebook form for the ridiculously low price of 99 cents each.
Philadelphia Eagles receiver A.J. Brown became an instant meme when he was shown reading a book on the sidelines during Sunday's 22–10 wild-card win over the Green Bay Packers.
After the wide receiver was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.
The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'
"Inner Excellence" became the No. 1 book on Amazon's best-sellers list almost immediately after the Eagles' win over the Packers.
After his self-help book became a No. 1 best seller on Amazon in the wake of a Philadelphia Eagles player being caught reading it, the team invited author Jim Murphy to a practice on Friday.
A brief NFL playoff appearance transformed a struggling four-year-old book into a best seller overnight, and it'll likely never happen again.
A.J. Brown reading on the sidelines during Sunday's wild-card playoff win catapulted the sales of "Inner Excellence" to the No. 1 best-selling book on Amazon. The Philadelphia Eagles wide receiver didn't seem to mind that the book sales skyrocketed because he was reading it.