After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...

A+E Global Media will license new Nielsen services as part of the renewal, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL ...

Nielsen Ad Intel data shows Australia’s financial sector ad spend rose 20% in 2025 to $756m, led by banks, lenders, card ...

Bridge the gap between shifting trends and strategic spend with our dedicated guides. Learn to treat the multi-platform ecosystem as one, unlock incremental reach in sports, and target the granular ...

Discover sports fan behavior trends from 2025 and insights fueling the industry to plan your sports sponsorship strategy with confidence. Sports fans have all eyes on 2026. This year is shaping up as ...

Notes: Super Bowl I (Jan. 15, 1967) aired on both CBS and NBC. Beginning Dec. 26, 2005, viewing estimates on this page include Live or Same Day viewing (defined as 3 a.m. to 3 a.m.) using timeshifting ...

From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...

Maximize reach with Nielsen's guide which uncovers the complementary viewer profiles that exist across platforms, revealing new engagement opportunities.

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

YouTube becomes first streaming platform to break 10% of total TV viewing. NEW YORK – August 20, 2024 – Streaming made TV history for a second consecutive month in July as it notched the most dominant ...