With some of its creator relationships dating back 15 years, the biscuit brand has built the trust needed to relinquish ...

A panel of Marketing Week Awards judges explain why focusing on the commercial agenda, slowing down and working to shift the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Coca-Cola first introduced a zero sugar version of its trademark Coke in 2005, almost 20 years on, Coca-Cola Zero Sugar is acting as a major growth driver for the brand. This is a growth that ...

Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week’s 2026 Career & Salary Survey.

Müller had tried price promotion, NPD and brand partnerships to halt years of decline, but what it needed was a more ...

As the lines between social media and television converge more than ever, marketers need to cement associations with creators ...

Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week’s 2026 ...

Marketing transformation a permanent state for many global brands. Nearly all multinational companies (96%) are currently in ...

To make resources go further, marketers are being forced to invest more in AI but many organisations are not yet ready to ...

By taking note of the 4Ps of sports sponsorship - people, passion, prominence and partners - marketers will be in a better ...

Since rebranding a year ago, WSL Football has gone from strength to strength, with social media driving growth and new ...