“This success story is a great example of the power of data analysis and optimisation across influencers, creatives and formats. Converting this audience with a lower budget was no small challenge but ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a wealth of thoughts on the B2B marketing space. We spoke to her about ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to ...

Convinced by the merits of this approach, other brands may try to emulate it. But how many do so successfully? A recent study we conducted at Pure360 suggests the tactics commonly used to implement ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...

It goes without saying that there are a lot of agencies out there. A LOT. And more popping up all the time. What is perhaps less obvious to those working inside an agency is that when it comes to ...

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly ...

Should we Emoji… or should we eNOji? Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the year in 2015, marketers have been all about emojis. And so ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...