"Don’t like watching ads? Watch cat reels instead." In a bold move, easypaisa has launched a broadcast and digital campaign ...

Effie APAC has announced Charlotte Lee, CEO of OMD Asia Pacific and Helen McRae, President of Growth and Marketing of GroupM ...

Vim, a dishwashing brands, recently launched their ‘Equal Vows’ campaign, featuring a renowned Bollywood couple, Rajkummar ...

In celebration of Singapore’s upcoming 60th birthday, Singtel has unveiled Project NarrAItive – an artificial intelligence ...

Dentsu has appointed Bala Pomaleh as CEO, Media, dentsu Malaysia. Effective 3 March 2025, Pomaleh will report to Audrey Chong ...

BBDO is entering a new era—one fueled by ambition, creativity, and an unshakable belief that big is not about size, but about ...

Mae Ng has returned to McCann Worldgroup as Chief Client Officer of McCann China. Ng will further strengthen the agency’s ...

The Chinese are obsessed with the Olympics, especially after securing the bid to host. In China, becoming an Olympic sponsor not only means gaining immense attention but also unlocking greater sales ...

Cheil Indonesia has added Jackie W.K. Jeong, a marketing visionary with a 18-year career at the intersection of global retail ...

Swiggy Dineout has partnered with creator-led agency The New Thing for a campaign that highlights the Great Indian Restaurant ...

Cheil Worldwide Seoul has ranked on top of Campaign Brief Asia Creative Rankings for Korea for the second straight year. The ...

M25, the rapidly growing production Asia/MEA representation/consultancy network, asked Kate Downie to talk about her life ...